Harvard University Free Online Course – Understanding Customer Needs

Harvard University Free Online Course – Understanding Customer Needs

Course description

In this free, 15-minute Harvard Business School (HBS) Online lesson, you’ll learn how to identify customer needs through Clayton Christensen’s famed Jobs to be Done theory and CVS Pharmacy’s MinuteClinic.

What you’ll learn

  • Discover how to build new capabilities within your organization and adapt to meet changing customer needs
  • Understand why customers make certain purchases, and how you can create products and services that solve the issues they’re trying to address.

Please, click here to apply.

 

Harvard University Free Online Course – Understanding Customer Needs
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